Get your foot in the door with Mercury

Posted: 20th June 2021

With the continued demand for aluminium bifolding and patio doors, Steve Cross, Director of specialist trade fabricator Mercury Specialist Frames Ltd, discusses the importance of choosing the right aluminium door products and supplier for installers looking to capitalise on the market opportunities.

The upturn in demand from the domestic sector for aluminium patio and bifolding doors has never been stronger. Due to the various lockdowns resulting from the pandemic, consumers have been forced to look closely at their homes and as a result, the growth in aspirational products such as aluminium bifolding and patio doors has rocketed.

The statistics supporting this upturn are astonishing – according to a survey by money.co.uk, between March and July last year, homeowners spent £55 billion on improvements – that’s an average of £4,035.70. And for any installer thinking this upturn in demand will slow down any time soon, they would be mistaken! A recent report confirmed that British households are planning to spend an average of £6,531 on transforming their homes in 2021.

These are unprecedented times for this industry, and with domestic installers currently having confirmed order books that reach well into the summer months, it has not been without its challenges.

We are all aware of escalating costs, product shortages and the pinch point on many businesses due to the rapid rise in demand. So, for any installer looking to offer aluminium door products in a saturated market, I would encourage you to look carefully when choosing a fabrication partner and ensure they have the credentials and credibility to support you.

As a longstanding and experienced aluminium trade fabricator, we focus on manufacturing high-end aluminium products to support our growing customer base whether they operate in the domestic, new build or commercial markets. With high customer retention, our customers return to us time and time again as we help them keep up with demand and maximise sales.

In the first instance, we have the capacity to keep our lead times competitive. Furthermore, we recently opened our second dedicated aluminium factory as part of our strategic growth plans and have invested heavily in automated machinery so we have the capacity and quality credentials to cope with high demand.

We have the experience too – we’ve been in business for nearly two decades and we pride ourselves on our quality manufacture and proactive service to customers.

We have invested in our people and in the last 12-months have made several key senior appointments to boost our internal teams and ultimately support our customers. As a prominent industry player, we have the ability to attract the best talent, so customers know they are getting superior support across all business areas.

And when it comes to aluminium products, we have kept our finger on the pulse when it comes to manufacturing the products that homeowners are seeking and installers need.

We fabricate two aluminium systems. Smart Aluminium Systems is the UK’s leading supplier of aluminium glazing systems and Cortizo is a European-giant systems house.

The Smart Visofold Bifold series of doors has all the design, thermal efficiency and security benefits you would expect from a highly established product. Add in impressive opening apertures and low threshold options and you have a package that’s hard to beat.

The Cortizo Aluminium Bifolding Door has up to seven leaves each way (14 in total), comes in a wealth of options and has all the durability and reliability bifold doors need. It offers an exciting solution for time-sensitive or budget-conscious projects too.

Finally, we have the Visoglide Plus Aluminium Patio Door, which offers contemporary styling, robust performance and superior thermal performance. And with the ability to accommodate larger apertures, it delivers on consumer trends for wide glass expanses too.

It’s fair to say that to support installers, the supply chain has to be agile and able to keep up with demand. At Mercury, we focus on our core competencies and have continued to invest in our business to help support our customers. With automated machinery running throughout our multi-manufacturing facilities, we can scale up or down our production as demand dictates.

So, if you are an installer who wants to work with an experienced and reliable aluminium specialist with the added assurance that they are working with a business that has the capacity, experience and commitment to quality, Mercury ticks all the boxes.

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